Designed for upscale consumers outside the United States, our MAGIC 0 and MAGIC 2 branded cigarettes are made from our proprietary very low nicotine tobacco.

The tobacco in MAGIC 0 contains approximately 95% less nicotine than tobacco in leading cigarette brands formerly referred to in the United States as “light” cigarettes.

MAGIC 0 cigarettes satisfy smokers’ cravings while greatly reducing nicotine exposure and nicotine dependence.  And, since they are made from authentic tobacco, they feature a pure, premium tobacco taste.

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