Our MOONLIGHT cigarette brand was developed for upscale consumers outside of the United States who are interested in a bold and uniquely satisfying cigarette which delivers a conventional amount of nicotine with substantially less ‘tar’ and less smoke than the leading cigarette brands.

In a 2001 report, entitled Clearing the Smoke, Assessing the Science Base for Tobacco Harm Reduction, the Institute of Medicine notes that a low “tar”/moderate nicotine cigarette is a viable strategy for reducing the harm caused by smoking. The report states: “Retaining nicotine at pleasurable or addictive levels while reducing the more toxic components of tobacco is another general strategy for harm reduction.” We believe that evaluation of MOONLIGHT in short-term human exposure studies will confirm that exposure to smoke, including certain tobacco smoke toxins and carbon monoxide, is significantly reduced when smoking MOONLIGHT as compared to smoking the leading brands of cigarettes.