Our primary mission in tobacco is to reduce the harm caused by smoking by bringing our VLN® reduced nicotine content tobacco cigarettes – containing 95% less nicotine than conventional cigarettes – to adult smokers in the U.S. and international markets.
Our VLN® King and VLN® Menthol King cigarettes are the world’s first and only combustible cigarettes to receive Modified Risk Tobacco Product authorization from the U.S. Food and Drug Administration (FDA). In granting the designation, the Agency established that VLN® cigarettes – which smoke, taste, and smell like a conventional cigarette – “help reduce exposure to, and consumption of, nicotine for smokers who use them.”
With FDA’s MRTP authorization, we can now communicate the key features of VLN® cigarettes:
- Helps you smoke less.
- 95% less nicotine.
- Helps reduce your nicotine consumption.
- Greatly reduces your nicotine consumption.
These features are critically important because nicotine has long been known as the primary addictive chemical in cigarettes.
VLN® cigarettes are made with 22nd Century Group’s U.S. grown tobacco – which is specially developed to have 95% less nicotine, compared with Big Tobacco’s standard high-nicotine tobacco. For decades, Big Tobacco has manipulated, formulated, created, and marketed products with the intention to create and sustain addiction to nicotine. During that time, we have collaborated with world-class scientists to develop a product that is the exact opposite. VLN® is the first cigarette in the world that is not designed to create or sustain nicotine addiction.
Containing just 0.5 mg of nicotine per gram of tobacco, VLN® is the only combustible tobacco product that meets the low nicotine levels proposed in the FDA’s Advance Notice of Proposed Rulemaking (ANPRM). The FDA’s proposed ruling calls for a tobacco product standard that requires all combustible cigarettes to contain “minimally or non-addictive” levels of nicotine.
The FDA has stated that a nicotine cap, as part of its Comprehensive Plan for Tobacco and Nicotine Regulation, would help five million adult smokers to quit within one year, help 33 million people to avoid becoming regular smokers, and save more than eight million American lives by the end of the century – a truly game changing future for people who smoke and for public health overall.
Numerous independent scientific studies, funded largely by the FDA, the National Institutes of Health, and other U.S. federal government agencies, have demonstrated that using reduced nicotine content tobacco cigarettes helps smokers reduce their nicotine exposure and dependence, smoke fewer cigarettes per day, increase their number of smoke-free days, and double their quit attempts – all with minimal or no evidence of nicotine withdrawal or compensatory smoking behavior. VLN® helps you smoke less.
22nd Century remains committed to licensing its reduced nicotine content technology and products to every tobacco manufacturer to enable industry-wide compliance with the FDA’s proposed nicotine caps. 22nd Century also remains committed to licensing its reduced nicotine content technology and products to other partners internationally to maximize the benefit of our technology for global public health.
22nd Century is fully prepared to launch VLN® 90 days after receiving MRTP authorization. For the latest information on VLN® King and VLN® Menthol King, visit www.tryvln.com.